Ads Design Inspired by Daily Anxiety
Teduh is a mental health startup. We try to solve mental health problems in Indonesia through online counseling. In Q2 2023, we focused on the 20s demographic, specifically to help them through the quarter life crisis.
Initial Sketches
Healed people heal people (Vex King, in his book "Healing Is The New High"). In this design stage, we have been trying to ask ourselves about our own anxieties. Here are the rough ideas:
Finished Design
Design Team & Marketing Team are working closely to understand the preference of our audience. During this stage, we proposed to conduct A/B testing.
Literal vs Abstract
Common vs Literate
Boomer vs Gen Z
Nature vs Home
Kitchen vs Office
Toy vs Pet
Problem Type
We were also exploring addiction problems.
Thank you!
